I'm Calling BS on Nomar

I'm watching the Cardinals-Reds game on ESPN. St. Louis is smacking around Cincinnati, midway through, 7-0.
Anyway, vastly underrated play-by-play man Dan Schulman asked Nomar Garciaparra about his two batting titles.
Nomar said, (paraphrasing) "I never worried about my average. I just wanted to be consistent and feel good at the plate and put good wood on the ball. I never looked at what my average was. At the end of the year my father would ask how I felt I did and we would see how close I was."
No way Nomar. Every player is interested in his batting average. If a player goes hitless in 15 at-bats he might avoid his average at all costs. But if he gets three or four knocks in a game, he's looking up his average. It doesn't matter if it's high school, college, the minors or in The Show. Guys always know their averages.
So Nomar, fess up. You probably knew your average as you were running down to first base. Plus, if you are in contention for the batting title, you know what your competitors averages are. Additionally, the media will talk to you about it. Finally, the stadium scoreboards post batting averages in giant font. You can't miss it.
I find it very hard to believe that Nomar didn't know his average until after the season when he sat down with his dad.